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Our Story

We started with one broken dryer and a belief that nobody should have to choose between paying rent and replacing a washer.

Home by Afrodita store exterior, Loves Park IL

How It Started

In 2021, Erika fixed a dryer. Not because she was a technician — because she needed one and couldn't afford a new one. That dryer became the first appliance she ever sold.

What started as a side hustle quickly turned into something bigger. Neighbors started asking. Then their neighbors. Turns out, a lot of people in Rockford and Loves Park needed the same thing: a working appliance at a price that doesn't wreck the budget.

Today, Afrodita Appliances operates out of a full shop on North 2nd Street. Every machine that comes through the door gets tested, cleaned, and repaired by our in-house team. We don't flip appliances — we rebuild them.

"Appliances Powered by Love"

Anti-Disposability

A washer shouldn't be disposable. If it can be fixed, we fix it. If it can't, we harvest every usable part before it's recycled. Nothing goes to the landfill if we can help it.

Real Repairs

We don't do cosmetic touch-ups and call it refurbished. Every machine is diagnosed, repaired with tested parts, and run through a full cycle before it goes on the floor. If we wouldn't put it in our own house, we don't sell it.

For the Community

Our customers are families, renters, landlords, and people who need an appliance this week — not in six weeks when the warranty claim goes through. We keep prices fair and we answer the phone.

2,000+ machines saved from the landfill since 2021.

The Team

Erika — Owner

Erika

Owner

Founded Afrodita in 2021. Runs the business, handles customer relationships, and keeps every machine accounted for. The person you'll probably talk to when you call.

Nick — Lead Technician

Nick

Lead Technician

Diagnoses and repairs every machine that comes through the shop. If Nick says it runs, it runs.

Carlo — Operations & Delivery

Carlo

Operations & Delivery

Moves machines in and out — pickups, deliveries, and everything in between. Also the one making sure the whole operation flows.

Ana — Cleaning & Prep

Ana

Cleaning & Prep

Every machine that hits the showroom floor goes through Ana first. She makes sure it looks as good as it runs.

Courtnei — Team Member

Courtnei

Team Member

The newest addition to the Afrodita crew. Courtnei keeps the shop running and the customers smiling.

Come See Us

5205 N. 2nd St., Loves Park, IL 61111
Mon–Fri 9am–5pm  |  Sat 10am–4pm

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